Zohar Fraiman. You-phoria
Artworks by Zohar Fraiman (b. 1987 in Jerusalem, Israel) pose topical questions about identity formation under the influence of social media platforms and an ever-growing treasure trove of visual references from the internet. In her paintings, she blends artistic influences from painters such as Botticelli, Balthus, or Modigliani with depictions of celebrities or cartoon characters by Matt Groening or from Disney movies. With the use of brushes, oil, and canvas, the artist manages to transport an essential attitude towards life of the generation growing up since the internet and smartphones have transformed society like never before.
In recent years Fraiman has developed a highly recognizable style that is both reminiscent of art historical currents such as Mannerism or Surrealism but also of the omnipresent use of filters and editing tools in digital photography. Her almost exclusively female protagonists navigate a complex universe of seductive looking foods and goods, vivid and attention-seeking colors, and a multiplex cast of fictional or virtual characters. The ubiquitous smartphone acts both as a portal into these dizzying worlds and at the same time as a constant distraction from them. Humorous on the surface, Fraiman's works also bring attention to troubling underlying developments, such as warped beauty standards and the drifting off into filter bubbles.
Zohar Fraiman, Game of Phones, 2023, oil on canvas, 150 x 170 cm, photo: Anna Wasilewski